We are not content creators

Rodrigo Tello

We are not content creators. We are art creators. We are aesthetic experiences creators. We are the transmission of feeling the artist has experienced creators. We create to seek for spiritual connection with the universe. Content puts emphasis on the container, as if our creations' purpose is to fill someone else's vessel, to be contained, to serve the container - where the container happens to be a media platform owned by a big corporation - with what? It doesn't matter. Something, whatever. It's a marketing scam, a capitalistic trap.

We are creators. We are artists. Paintings, films, photography, clothing, pottery, architecture, food, dresses, music, dance, movement, gardens, emotions, it's what we create, not content.